- Written by World Trade Center
- Published: 05 okt 2020
Antwerp as an inspiration!
“Antwerp? Antwerp is an amazing city,” says Robin van Puyenbroeck, Executive Director Business Development of the World Trade Centers Association, while sipping his coffee in Bryant Park, New York. “Did you know that Antwerp has a historical link to New York with the Red Star Line bringing immigrants from all over Europe to America?” WTC Antwerp Today had a chat with Robin about the world we live in today.
The current COVID-19 pandemic — and the resulting global economic recession that it has triggered — has shifted the way we conduct our daily business and the way we live our lives. Robin van Puyenbroeck: “We have been thrown to question how sustainable our current global economic model is, and we have been propelled into a new future that has ultimately changed our collective behavior. Throughout this global crisis, the WTCA network has proven to be resilient and more relevant than ever. It has become an indispensable tool for businesses to stay connected and forge strategic partnerships. Our members have come together to assist and support each other as well as their local communities.”
The WTCA network has proven to be resilient and more relevant than ever
This time of crisis also brings to the forefront the importance of sustainability and ESG – Environmental, Social, and Governance — principles. “These cover how we conduct ourselves, how we treat each other fairly and with dignity, how we care for the environment, and how we operate with good governance. A business strategy that embraces sustainability will make an organization more adaptable to change and gain better tools to become a driver of change,” says Robin van Puyenbroeck.
Sustainability will make an organization more adaptable to change
Services for local business communities
“By creating an environment where collaboration is encouraged between WTCs to help educate and increase global trade and investment opportunities for their business tenants, the association allows its members to better serve their individual local business communities across leading industries including agriculture, conferences and exhibitions, real estate, and trade services.”
For international trade and investments to be successful, businesses and governments need the ability to create solid relationships of trust, and to connect people and organizations in a professional framework. Today’s advanced technology plays an even greater role in facilitating connectivity. It allows the association to bring more trade services on shared platforms and enhance the trade reciprocity tool.
Beehive of economic activity and trade
The WTCA will expand the definition of trade to ensure it includes logistics, moving goods, moving people, and hospitality, as well as academics. “There is tremendous opportunity to leverage this intersection, and I see the WTCA as a beehive of economic activity and trade services with iconic buildings, airports, seaports, free trade zones, tourism infrastructure and universities located around the world”.
Learn more about the WTCA? Visit www.wtca.org.