Expanding the Reach of the WTCA’s Network across Europe
- Written by World Trade Center
- Published: 31 mrt 2021
“WTC is so much more than a building.”
Anaïs Jan has recently joined the WTCA team as the new Sales Coordinator for Europe, operating from Madrid, Spain. WTCtoday virtually sat down with Anaïs.
“When I arrived in Colombia in 2015, I got introduced to the WTCA and Carlos Ronderos, the WTCA Regional Director of Latin America. After relocating back to Europe in Madrid, I worked as an independent Business Development Consultant, working closely with Fairhomes (WTC Gibraltar) and various Colombian companies on business development and strategic alliances across both Europe and Africa.
I really wanted to go back to working with the WTCA. The Association is one of a kind and has a huge potential for growth, which I am now partly responsible for”, stated Anaïs.
Broadening WTCA’s footprint
Looking forward, the WTCA’s main objective is to strengthen and expand the network in Western Europe in countries that have been underrepresented so far, such as the UK, Germany, Belgium and Spain. In her new role, Anaïs Jan will be working closely with all stakeholders. Her focus will be on broadening the WTCA’s footprint and on business development with partners such as airports, Chambers of Commerce, commercial real estate developers, consulting companies, free zones, governments, investment attraction agencies, science parks, trade development agencies and universities.
“We want to emphasize and leverage the incredible diversity in our network. Our WTCs are true beehives of economic activity, hence I will be on the lookout for cities in transformation that are focused on trade and interested in attracting small and medium-sized enterprises (SMEs), talent and investment: the connectivity with WTCA’s global network will provide them with great added value”, stated Anaïs. “WTC is so much more than a building: the amazing network of people behind it makes it so special and resilient.”
“As a scoop, one feature we are introducing at our General Assembly in April is an Artificial Intelligence-driven B2B matchmaking platform, where all our Members and their customers, tenants and business partners will be able to search for business matches on a global scale, with the matchmaking driven by an algorithm. Stay tuned”, said Anaïs Jan in closing. (more information about the WTCA and its network throughout Europe: https://www.wtca.org/locations/map/europe).